Becoming a good blogger takes time, skill and knowledge. Many people complain that having a blog is difficult because they cannot come up with topics. So, they neglect the blog, only update it when they feel like they’ve struck gold, then wonder why no one else thinks so. But you’re not going to run a successful blog with infrequent, sporadic posting. So, what do you do? You learn how to turn anything into a good blog post.
Twist Current Events in Your Favor
In a connected society, a constant stream of news comes across our television, social media feeds and email on a daily basis. Learn how to turn breaking news stories into relevant content for your blog post. You can turn just any news story into something relevant for your business blog.
Consider a construction company that keeps a business blog. A news story hits regarding a flood sweeping across the southeast. As a construction blog, you have a fresh flood of blogging topics. Topics like, “How to Protect Your Home Against Flooding” or “Repairing a Flood Damaged Floor” are just a few ideas.
Find Something Unusual
People love weird stuff. Every time you come across something weird, whether directly related to your industry or not, find a way to blog about it. This could be a viral YouTube video about something ridiculous, or an usual or new tool in your industry people don’t know about.
Keeping with the example of a construction company, AZ Construction learns about a product called a flexible borescope. The company writes a blog post about the specs of this tool, why it will be useful and where to buy it. This sparks huge interest and goes viral because it’s a useful tool most readers have never heard before.
Write Engaging, Informative Tutorials
If you can’t find a news story to twist or something usual to expand on, write a clear, engaging tutorial about something your readers want to know. It can be something very specific, or something more general.
A construction company could write a series of tutorials about DIY repairs for around the home, or a how-to for choosing tools for your next job.
Once you have mastered the art of blog topics, it’s simply a matter of creating the content. Update several times a week and share it through social media sites like Facebook and Twitter so word spreads about your blog. Your readership will love your unique posts and will keep coming back for more. You’ll build up your blog and your business through this simple technique.